As you might expect, it's a pretotype book (a pretobook? a Minimum Viable Book?) with some rough edges. But it has enough meat to be worth your while, and the initial reviews from my colleagues at Google have been positive.
Here's the cover:
You can download the full PDF from Google Docs (note: this link has been updated to the Second Pretotype Edition and I've removed the Scribd link since they've started charging for downloading the PDF.)
Let me know if you have problems downloading it, I might hit some quota maximum (says he optimistically.)
You should be able to read the entire book in well less than an hour.
Let me know what you think of it, and feel free to send me your pretotype stories, I plan to add several "case studies" and examples from other people in the new edition.